Stand out on the shelf, or blend into it.
Shoppers don't read shelves, they scan them. If your package looks like the one beside it, you're paying for shelf space that works for your competitor.
Read →Pantone colors, explained for small business owners
Your red should be the same red on your sign, your bag and your Instagram. What Pantone is, when to use it, and how to pick yours.
Read →Logo or brand: what you're actually paying for
A logo is one piece. A brand is the system that makes every sign, box and post look like it belongs to the same business.
Read →Brand colors by industry, and the psychology behind them
Why banks lean blue, restaurants lean red and wellness brands lean green, and how to pick a color that fits your industry without disappearing into it.
Read →One logo, every size: how a responsive logo system works
Your logo has to work on a billboard and in a browser tab. The full logo, compact version, icon and pattern, and when to use each.
Read →New Field Notes once a month.
One short, useful tip for entrepreneurs on making your brand look as good as your business. Free, straight to your inbox.