App · Campaign · Motion · Print
Sector
Fitness, reformer Pilates
Services
App design, campaign, outdoor posters, social media, motion design, print and flyers
Role
Designer
About the project
A reformer Pilates brand built on warm light, an elegant italic wordmark and one promise: your body, your training, your reform.
The challenge
Premium, without the attitude.
Reformer studios tend to look either clinical or exclusive. Reformr needed a presence that felt warm and high-end, and that carried from a poster on the street to the app in a member's hand.
The outcome
Next project