Naming · Identity · Poster system
Sector
Culture, cinema
Services
Naming, identity, poster system, environmental, merchandise
Role
Creative and art direction
About the project
A name, an identity and a poster system that make Quebec cinema feel like an event worth leaving the house for.
The challenge
Great films, forgettable theatres.
Quebec has a strong film industry, but the theatres that show it often look generic. Théâtre du Pacte needed an identity that felt unmistakably Québécois and still spoke to a contemporary audience.
The outcome
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