Identity · Packaging · Retail
Sector
Hair care, natural oils
Services
Brand identity, packaging design, wooden combs and brushes, storefront, social media
Role
Brand designer
About the project
A hair oil brand grounded in wood, sand and warm skin tones, with a soft serif wordmark pressed into every box, bottle and comb.
The challenge
Natural, without looking rustic.
Natural hair care often falls into kraft paper and leaf icons. Woodny needed to feel natural and premium at once, a brand that could sit on a shelf, live in a shower and carry a storefront.
The outcome
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