Campaign · Identity · Merch
Sector
Community event
Services
Campaign concept, brand identity, stickers, merch, bags, social media
Role
Concept, branding and design
About the project
A neighbourhood cookout in Saint-Michel, given a loud, sticker-stamped identity that makes everyone want to show up and wear it home.
The challenge
A community event that feels like a brand.
Community events are often promoted with a quick flyer and forgotten the next day. The Saint-Michel barbecue needed an idea and an identity strong enough to bring the neighbourhood out, from the first post to the bags, t-shirts and stickers on the day.
The outcome
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