Identity · Posters · Merch
Sector
Nightlife, events
Services
Brand strategy, identity, poster system, photography direction, merchandise
Role
Creative and art direction
About the project
An identity for an invitation-only Montréal nightclub: exclusive without feeling corporate, underground without feeling amateur.
The challenge
Between high-end and underground.
Montréal has polished clubs and gritty underground venues, but nothing at the intersection of both. Riot needed to feel exclusive and rebellious at the same time.
The outcome
Next project